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Influencer Marketing and Social Responsibility: Ethical Considerations and Best Practices

In recent years, influencer marketing has emerged as a powerful tool for brands to connect with their target audience in India. With the exponential growth of social media platforms, influencers have gained significant popularity and influence.

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How influencers can leverage affiliate marketing?

In today's digital age, social media influencers have become a powerful force in the marketing industry. With a massive following and the ability to sway consumer behaviour, influencers are now being sought after by businesses to promote their products or services. One effective way for influencers to monetize their following is through affiliate marketing.

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The Rise of Nano and Micro Influencers: How They're Changing the Game for Brands

Influencer marketing has taken the advertising world by storm. With the rise of social media, more and more people are turning to social media platforms to get recommendations from their favourite influencers. Influencers have become an essential part of marketing strategies for brands looking to connect with their target audience.

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Revenue Models for Content Creators/influencers

As content creators and influencers, it can be challenging to monetize one’s passion and creativity. However, with the right revenue model, it is possible to earn a sustainable income from your work. In this blog, we will explore some of the most popular revenue models for content creators and influencers.

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How and why should D2C brands use YouTube shorts

YouTube launched Shorts in India in 2020 and within three years of its launch, it has surpassed 50 billion daily views globally.Similar to TikTok (which was banned in India and several other countries), YouTube shorts allow brands to express themselves ideally in less than 60 seconds.

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CASE STUDY- How Truebasics uses the powers of macro-influencers

Truebasic is a brand of Bright life care which make health and beauty supplement. The Brand wanted to promote a beauty supplement called Collagen beauty via Macro influencers on Instagram.

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TOP 5 TRENDS FOR INFLUENCER MARKETING IN 2020

Santa Claus is one of the first influencers for marketing products and continues to be the favorite. Influencer marketing dating back to nearly a century now is only going strong along with social media and other types of marketing. From 1920 only a few brands in the market were shaping product-centered marketing.

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How gaming companies are leveraging influencers?

The interest in mobile games is only increasing with time. Some amazing gaming franchises always keep gamers on their toes. And the competition is only getting stiff for gaming companies – all of them keep trying how they can amaze the global gaming community.

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HOW COVID-19 IMPACTED THE INFLUENCERS AND HOW THEY ARE COPING IT?

Coronavirus is taking the whole world by storm. It has created an extremely unimaginable situation of fear, uncertainty, and confusion. Even some of the most powerful countries are struggling to control the effects of this deadly pandemic.

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How much do influencer charge?

Digitalization has had proliferated many businesses and transformed the way businesses operate and marketing is not an exception in this regard. Besides, TV advertisements, Google ads, etc., influencer marketing has also become a common phenomenon.

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Why Nano and Micro-influencers are suitable for brands?

Influencer marketing has become a new buzzword worldwide. As digitalization hit the market- a dramatic transformation from the perspective of customers and enterprises has been observed.

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Top 10 profitable niches for Instagram influencers

Looking to earn fame and money and get real followers on your social media platforms? Not ready to think or sure where to start from? There are more than 2 thousand niches available to explore but what to chose is always a difficult question to be answered.

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Instagram hiding “like”- How will it impact influencers?

If you are social media freak, then probably “like” on the post are the gentle tortures that may stress you out. However, people with the highest likes, whether they've something inspirational to share or non-inspirational.

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Top 5 ways to spot fake influencers on Instagram

Nowadays, Influencer marketing has boomed in popularity because of its growing demand and also known as the best way to reach your targeted audience by marketers. Influencer marketing plays a very important

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How to Measure Influencer marketing ROI

Everyone make connections in this industry who believes in giving and take relationship. You develop your relations with others and nurture each one carefully

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Content Marketing- Top 5 trends to follow

It is truly said that ‘Content is a king’ as it plays a vital role in rewarding success to companies on the digital platforms. We know! We know! This phrase is not new, but let’s faces it, because of the increased focus on content and its marketing strategies; the relevance of content has become all more important.

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How to Find Local influencers for Promoting your Brand?

Are you embarking upon a new business venture? Well, starting a business is an exhilarating and thrilling experience. But the significant roller coaster aspect in every startup is Marketing, which is imperative and difficult altogether.

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Micro VS Macro Influencers? Who is good for your campaigns?

Influencer marketing has hit the market like a sack of brick over the years. It has proven one of the best ways to promote engage the brand with the right audience. According to the recently released report, 80% of marketers find this strategy most effective

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Top 5 reason why brands should use influencer marketing in 2019

To gain a competitive advantage it is imperative to stay updated with the latest trends in the social media marketing. Have you heard about influencer marketing these days? If yes, then it's high time to add this method in your social media marketing strategy

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Top apps used by influencers to edit videos

Have you come across a great marketer or influencer that can promote your brand? Well, it's great news! But have you incorporated videos in your market strategy? It must be yes because video marketing is becoming a revolutionary tool for

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Why should brands consider TikTok for influencer marketing?

Top brands across the world are shifting towards new social media marketing tool while searching for influencer marketing, popularly known as TikTok. This platform is a short lip syncing video app that was earlier known as Music.ly, but in 2018

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Why to choose an influencer marketing agency to kick start your business?

Marketing is icing on the cake for entrepreneur as it has the ability to take your business on greater heights in no time. Branding is the language that your business speaks, and your target audience understands. However, it can

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