Did you hear about the latest influencer marketing news and updates of 2025?
There was a time when we stayed updated with Bollywood news, but in 2025, India is all about the digital world.
If not, give it just 5 minutes—you’ll be fully caught up on all the juicy highlights and key updates from the world of influencer marketing.
Bonus: You’ll have something exciting and insightful to share with your network!
Latest influencer marketing news and updates
If not, it’s time for a hot news reveal—straight from the world of influencer marketing. May 2025 has already delivered some big updates, and Sociopuff is here to spill the tea.
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Influencers > Celebs? The Jaw-Dropping Buzz from Cannes 2025
Cannes — the annual glam fest where the world’s hottest films premiere. But wait, did you catch the real headline from Cannes 2025? If not, it’s time to pour some hot sauce on this!
Influencer-generated content at Cannes 2025 created an enormous buzz, racking up a mind-blowing $203 million in Earned Media Value (EMV) — that’s more than double last year’s $86.3 million. Boom! This isn’t just numbers; it’s proof that influencer marketing is the real VIP at major global events.
Cannes isn’t just any film festival — it’s a massive global stage for brands to shine. And guess what? This year, Indian influencers are killing it, representing brands that want to go global with their products.
If your brand is still snoozing on influencer marketing, 2025 might just be your year of major FOMO. The digital wave is crashing hard, and riding it is no longer optional.
New to influencer marketing? No worries — Sociopuff has your back! From expert YouTube campaigns to trending micro-influencer collaborations, we’ve powered top D2C brands like Hyphen, Mamaearth, Pure Origin, BBLUNT, and many more to influencer success.
Ready to turn your brand into the next Cannes sensation? Let’s make some noise!
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Ice Cream-Inspired Bags in India?
Who says food is only for your taste buds anymore? In 2025, food is officially fashion — and it’s dripping with style!
What’s the scoop?
Mirragio, an Indian women’s handbag and accessories brand, is turning heads with its Summer Scoop Collection, all over the media right now. Because fashion isn’t just about looking good — it’s about creating that sweet dopamine hit.
Here’s the cool part: Mirragio teamed up with Indu Ice Cream to create a deliciously fun pop-up experience in Mumbai.
So, what’s the Summer Scoop Collection?
These handbags are inspired by the colors and textures of your favorite ice cream flavors — think pistachio, vanilla, strawberry, milky chocolate, and saffron mango. Yup, it’s basically fashion you can drool over (but please don’t eat the bags)!
If you’re already drooling, maybe it’s time to level up your influencer marketing game — because when fashion meets food, magic (and major engagement) happens.
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India’s Creator Economy = ₹500 Billion by 2030?!
The latest EY report says it loud: India’s creator economy is set to leap from ₹125B (2024) to ₹500B (2030) — that’s a 25% growth rate.
Influencer count? From 962K in 2020 to over 4 million now. From lip-syncs to legit business!
Brands are swapping celebs for creator-led storytelling, powered by data (and charm).
And the cherry on top? The Indian government just dropped ₹83B to boost creator skills and global reach.
Are you already investing in influencer marketing to claim your space in this booming creator economy—or are you just watching from the sidelines?
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Whalar Drops $20M to Power Up Creators
Influencer marketing is booming worldwide, and Whalar Group just took a bold step to level up the game!
The influencer agency — yes, the one backed by Marc Benioff (in case you missed that!) — has acquired UK startup Business of Creativity for a whopping $20 million.
But why this massive move? Because Whalar wants to help creators do more than just make content — they want them to run their personal brands like real CEOs. Think business strategies, financial skills, contracts — not just captions and filters.
So yeah, the future of influencers? Less "vibes only" and more boardroom bosses.
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Is the Vernacular Wave Taking Over?
If you’re wondering what the heck the “vernacular wave” means, here’s the scoop: it’s the rising trend of creating and consuming content in local Indian languages instead of just English.
A recent article highlights that it’s not just micro-influencers who are growing — content creators from Tier 2 and Tier 3 cities are stealing the spotlight! After all, India is home to 1.46 billion people speaking countless languages across different states.
Brands are jumping on board, partnering with native-language creators to connect deeply with local audiences.
So, if you want to rock your influencer marketing in regional languages, don’t sleep on this trend — and definitely don’t forget to contact us! The future is big for creators who speak the people’s language.
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Amazon Launches the ‘Elevate’ Program for Influencer Growth in India
Yes, you read that right—Amazon has officially launched its ‘Elevate’ Program aimed at supercharging the growth of Indian influencers.
What’s in it for creators?
- Premium tools
- Tailored support
- Fresh earning opportunities
Designed to help Indian content creators grow not just as influencers—but as smart, scalable brands.
Why is the ‘Elevate’ Program a Big Deal in 2025?
Influencer marketing is dominating the global scene—and India is right in the spotlight. With 2025 shaping up to be a year of performance-driven content, platforms are levelling up their infrastructure to support creators seriously.
Whether you’re into fashion, skincare, tech reviews, gaming, or makeup tutorials, it’s no longer just about going viral -- It’s about growing with purpose, strategy, and real results.
Stay tuned—because this is just the beginning of the creator economy’s next big wave.
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Music Labels vs Influencers: Time for Creators to Level Up Their Legal Literacy
Why now? Music labels are cracking down on the unlicensed use of copyrighted tracks across Instagram and other social platforms.
What’s the issue?
When influencers post sponsored content on social media, they often use popular chartbusters to boost virality—without securing proper licenses. This practice is now under fire and could come with a serious price tag:
- Content takedowns
- Legal notices
- Hefty fines
To avoid this, influencers need to level up their legal literacy and start building a future-proof content strategy that respects copyright laws and protects their brand.
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ASCI’s New Guidelines for Health and Finance Influencers
The Advertising Standards Council of India (ASCI) has updated its influencer guidelines for 2025, with a special focus on the health and finance sectors.
What’s the new rule?
Influencers now only need formal qualifications when offering technical or expert advice—think financial planning tips or medical guidance. But for general brand promotions, formal credentials are no longer mandatory.
This is huge news for influencers already working in the health and finance space—and for those dreaming of stepping into these growing sectors in India.
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Only 8–10% of Indian Influencers Earn from Content—Can You Believe That?
If that headline surprised you, it’s time to take a closer look at what’s really happening in India’s influencer world—even in 2025.
India is booming in the influencer marketing space. Brands are actively promoting their products on social media through influencers. But here’s the catch—only 8–10% of Indian influencers are actually earning from their content.
According to a report, over 2 million influencers in India are driving trends and shaping consumer shopping behavior. Yet, a recent study by Boston Consulting Group (BCG) reveals that just a small fraction—8 to 10%—are generating real income through content creation.
It’s time for influencers to build the right strategy when it comes to brand sponsorships and collaborations.
Sociopuff, a leading influencer marketing agency in Delhi, has worked with top Indian brands like Mamaearth, mCaffeine, Dr Sheth’s, Hyphen, BBlunt, Beardo, The Man Company, and many more.
Ready to take your brand or influence to the next level? Contact us through the form available on our website to do influencer marketing or brand collaborations the right way.
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Influencer Burnout: Time to Speak Up About Mental Health
Everyone fantasizes about the influencer marketing world—PR packages, award shows, dream brand collabs, and reviewing exciting products.
But no one talks about the dark side of the creator economy.
Enter: CreatorCare
A telehealth initiative designed specifically for influencers, offering sliding-scale therapy sessions and creating a safe space to address mental health challenges.
It’s 2025, and it's time to finally wake up and prioritize mental wellness in the influencer space.
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YouTube CEO Neal Mohan’s Vision for the Creator Future
The last news is always the biggest—and this one’s mic-dropping.
At the WAVES 2025 Summit in Mumbai, YouTube CEO Neal Mohan revealed that over 100 million channels in India uploaded content in the past year, with more than 15,000 channels surpassing 1 million subscribers.
He also shared that YouTube has paid over ₹21,000 crore to Indian creators, artists, and media companies in just the last three years.
Shocked? So was I. Influencer marketing in India is booming, and it’s a sign you need to stay alert with the latest influencer marketing news and updates of 2025—minute by minute.
CONCLUSION
If you’ve got all the influencer marketing news about India, then it’s time to share it with your friends or fellow creators.
And if you want to stay updated with the latest influencer marketing news, just search www.sociopuff.com on Google.
You’ll get every gossip and update happening in the creator economy world.
Stay updated. Stay smart.
