When Labubu is a hot trend going viral all over the internet, it’s clear that attracting Gen Z consumers in 2025 is a strategy—not just a simple task. Gen Z not only loves aesthetics, but they are also extremely selective when it comes to purchasing a product.

Scroll through Instagram or YouTube Shorts, and you’ll notice almost every other video is either UGC ( User Generated Content) or a promo code recommendation through affiliate marketing. It’s no longer a trend—it’s the new normal.

You scroll through Instagram today and see a sound going viral all over the internet. The next day—boom—it’s already gone, no longer trending on social media. Instagram trends these days feel even faster than fast fashion. So, if influencer marketing is your game (or even your interest), staying updated is non-negotiable.

Did you hear about the latest influencer marketing news and updates of 2025? There was a time when we stayed updated with Bollywood news, but in 2025, India is all about the digital world. If not, give it just 5 minutes—you’ll be fully caught up on all the juicy highlights and key updates from the world of influencer marketing.

Indian Gen Z not only shares their favourite products with their inner circle, but they are also conscious when it comes to choosing those products. Why? A report by youth impact organization Yuvaa reveals that 71% of Indian Gen Z consumers prioritize brands that are environmentally friendly, and 63% are more likely to purchase from brands that support social causes.

Did you know? 65% of influencers prefer customized pricing based on campaign requirements. Yes, that’s straight from Sociopuff’s Influencer Marketing Report 2025 – India Edition. Influencer marketing isn’t what it used to be back in 2010—it has evolved massively.