44% brands believe in nano creators and 26% brands prefer micro creators in 2025. Brands are now taking a 360-degree change in their influencer marketing game. In India, upcoming Gen Z are going to be the key customers. Gen Z are not like millennials who will fall for any brand's silly marketing gimmicks. Brands need to do a proper background check on the influencers they choose before running any campaign.

A new report by BCG (Boston Consulting Group), “From Content to Commerce,” stated that creator influence is not a metro phenomenon anymore; a high degree of influence is also occurring in small cities and towns in India and the Indian creator economy is projected to surpass $1 trillion in consumer spending by 2030.

If you're selling transformers, influencer marketing might not bring you significant benefits. But if you're selling beauty products, then influencer marketing should be at the top of your priority list.

When Labubu is a hot trend going viral all over the internet, it’s clear that attracting Gen Z consumers in 2025 is a strategy—not just a simple task. Gen Z not only loves aesthetics, but they are also extremely selective when it comes to purchasing a product.

Scroll through Instagram or YouTube Shorts, and you’ll notice almost every other video is either UGC ( User Generated Content) or a promo code recommendation through affiliate marketing. It’s no longer a trend—it’s the new normal.

You scroll through Instagram today and see a sound going viral all over the internet. The next day—boom—it’s already gone, no longer trending on social media. Instagram trends these days feel even faster than fast fashion. So, if influencer marketing is your game (or even your interest), staying updated is non-negotiable.