Did you know that India boasts over 600 million social media users, with platforms like Instagram and YouTube serving as primary channels for User-Generated Content (UGC), according to Statista?

People are increasingly bored with traditional content, making it essential for brands to elevate their marketing strategies. In 2025, employee-generated content (EGC) will play a crucial role in social media strategies.

Influencer marketing is the key to promoting your brand and making it stand out in the competitive 2025 Indian digital market. It is taking the internet to the next level, driven by influencers.