You scroll through Instagram today and see a sound going viral all over the internet. The next day—boom—it’s already gone, no longer trending on social media. Instagram trends these days feel even faster than fast fashion. So, if influencer marketing is your game (or even your interest), staying updated is non-negotiable.

Did you hear about the latest influencer marketing news and updates of 2025? There was a time when we stayed updated with Bollywood news, but in 2025, India is all about the digital world. If not, give it just 5 minutes—you’ll be fully caught up on all the juicy highlights and key updates from the world of influencer marketing.

Indian Gen Z not only shares their favourite products with their inner circle, but they are also conscious when it comes to choosing those products. Why? A report by youth impact organization Yuvaa reveals that 71% of Indian Gen Z consumers prioritize brands that are environmentally friendly, and 63% are more likely to purchase from brands that support social causes.

Did you know? 65% of influencers prefer customized pricing based on campaign requirements. Yes, that’s straight from Sociopuff’s Influencer Marketing Report 2025 – India Edition. Influencer marketing isn’t what it used to be back in 2010—it has evolved massively.

Did You Know? India had 4.06 million influencers in 2024 — a staggering 322% growth since 2000, as reported by The Economic Times. Even more exciting? A joint report by BCG and Snapchat revealed that Gen Z's spending power is projected to reach $860 billion by 2030 and an incredible $2 trillion by 2035.

According to a recent study, by 2030, 70% of brands will prefer long-term collaborations with influencers over one-time campaigns. Interestingly, it’s not just the brands pushing for this shift—influencers are on board too. The 2024 Influencer Marketing Report revealed that 65% of influencers prefer long-term campaign partnerships with brands.