You scroll through Instagram today and see a sound going viral all over the internet. The next day—boom—it’s already gone, no longer trending on social media. Instagram trends these days feel even faster than fast fashion. So, if influencer marketing is your game (or even your interest), staying updated is non-negotiable. To help you keep up, here are 5 Influencer Marketing Trends to Follow in India in 2025 —because knowing what’s next can be your biggest edge.
5 Influencer Marketing Trends
You’ve scrolled through tons of Reels—now it’s time to slow down and read something that actually helps. Let’s talk about the 5 Influencer Marketing Trends Going Viral in India in 2025 that you need to know.
-
LinkedIn is the New Instagram
Open LinkedIn today; and you’ll notice—it's no longer just a place for job posts and hiring updates. The platform has evolved into a powerful space for product reviews, brand storytelling, and influencer-led promotions. Even major D2C brands are jumping in, using LinkedIn’s video feature to partner with influencers and promote their products.
If you're still sleeping on LinkedIn, this is your wake-up call. Start building your LinkedIn followers just like you did on Instagram.
-
Brand x Brand Collaborations
If you think simply promoting your product is enough in 2025, think again. Cross-brand collaborations are becoming a powerful way to tap into each other’s audience and make noise.
Take this influencer marketing example: Miraggio, a popular women’s handbag and accessories brand, teamed up with Indu Ice Cream. Their pop-up event went so viral that everyone was talking about it on social media.
Moral of the story? Brand x Brand collaborations are a golden ticket to introducing your business to fresh, highly engaged audiences.
-
Aesthetic, Colorful & Oversized Is In
If you think 2025 influencer marketing is all about being professional and minimal, you're missing out. Gen Z is driven by aesthetics, bold colors, and eye-catching content. Brands are getting smarter—they’re using aesthetic social media feeds and colorful packaging to instantly grab attention.
Influencer marketing example: Beauty brands like Dot & Key, Kay Beauty, and FAE Beauty often post drool-worthy food content before revealing their actual product. Sounds odd? It works. Those vibrant, unexpected visuals hook users in seconds.
-
Micro & Nano Influencers Are Your Best Friends
If your goal is to go viral and build genuine trust—micro and nano influencers are the real MVPs. Their engagement rates are often higher than mega influencers, and their audience feels more connected to them.
Brands like Fix My Curls, FAE Beauty, and Manetain are already tapping into UGC-style influencer content from smaller creators to generate massive buzz. Don't wait—leverage UGC influencer marketing before your competitors do.
-
Affiliate Influencer Marketing via YouTube Shorts
Short-form video is exploding in 2025, and platforms like YouTube Shorts and Instagram Reels are the go-to places for product discovery.
With YouTube’s new product tagging feature, affiliate marketing has become easier than ever. Customers can watch a quick video and instantly click to learn more or make a purchase.
If you're not yet investing in affiliate influencer marketing, now is the time. It’s fast, trackable, and perfect for short attention spans.
CONCLUSION
Now that you know the 5 Influencer Marketing Trends to Follow in India in 2025, don’t wait—start building your influencer marketing strategy today. And if you need professional help, influencer marketing agencies like Sociopuff, have the expertise to guide you. We’ve worked with some of India’s most reputed D2C skincare brands like Mamaearth, Hyphen, The Derma Co., The Man Company, Beardo, Pure Origin, BBlunt and many more.
Here’s the truth: if you wait too long, the trend will pass—and you’ll have to start all over again. So why not be quick, smart, and ahead of the curve?
