According to a recent study, by 2030, 70% of brands will prefer long-term collaborations with influencers over one-time campaigns. Interestingly, it’s not just the brands pushing for this shift—influencers are on board too. The 2024 Influencer Marketing Report revealed that 65% of influencers prefer long-term campaign partnerships with brands.

People are increasingly bored with traditional content, making it essential for brands to elevate their marketing strategies. In 2025, employee-generated content (EGC) will play a crucial role in social media strategies.

Small businesses in India are growing rapidly, much like the digital marketing trend. According to the Press Information Bureau (PIB), there were 17,254 startups in India as of December 31, 2023. However, in 2024, this number has surged to over 1.4 lakh.

Did you know that India boasts over 600 million social media users, with platforms like Instagram and YouTube serving as primary channels for User-Generated Content (UGC), according to Statista?

People are increasingly bored with traditional content, making it essential for brands to elevate their marketing strategies. In 2025, employee-generated content (EGC) will play a crucial role in social media strategies.

Influencer marketing is the key to promoting your brand and making it stand out in the competitive 2025 Indian digital market. It is taking the internet to the next level, driven by influencers.