Influencer marketing is the key to promoting your brand and making it stand out in the competitive 2025 Indian digital market. It is taking the internet to the next level, driven by influencers.
If you have never tried influencer marketing but want to explore it and are unsure how to start or what results to expect, check out our influencer marketing case studies to make your campaign successful.
WHY INFLUENCER MARKETING CASE STUDY IS IMPORTANT?
A case study on influencer marketing discusses a campaign's goal, approach, strategy for the campaign, and the result of the campaign.
- It helps to understand market demand.
- An innovative content strategy was created for that particular campaign.
- It shows what kind of goal was achieved through that campaign.
- It analyzes the results.
- Influencer marketing case studies provide insights for developing more innovative influencer marketing strategies.
- Helps to understand competitors' brand approaches through influencer marketing case studies.
- Helps you make better decisions before implementing influencer marketing for your brand.
- Provides insights into the latest trends in influencer marketing.
INFLUENCER MARKETING CASE STUDIES EXAMPLE
Learn from these big brands' influencer marketing case study examples to make the right decision and achieve the best ROI-driven results in 2025. We will discuss our three influencer marketing case study examples from India.
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CASE STUDY-1 : Beardo
About Beardo
When we think of men's grooming products, Beardo is the first company that comes to mind. Based in Gujarat, Beardo is a well-known men's grooming brand offering a wide range of products, from beard care and hair care to body care and perfumes. Marico acquired a 45% stake in this brand in 2017, followed by full ownership with a 100% stake in 2020.
Campaign Overview and Goals: Beardo's Strategy For The Campaign
During durga puja, Beardo had a campaign; they wanted to create a buzz about their huge range of products' availability. Here comes the interesting part of the campaign where they not only wanted to collaborate with male influencers but also with female influencers in West Bengal.
Their main KPI for the campaign was to create buzz about their different kinds of products, from the hair care range to beard care range, as well as perfumes, body care products, oral care products, trimmers, etc., with the lowest CPV (cost-per-view) possible.
What was Sociopuff's Approach For the Campaign?
According to Beardo's campaign brief and requirements, we suggested 10 male and 10 female influencers. We didn't stick only to the beauty or skincare genre; we also recommended creators from various fields, including pranksters, daily lifestyle bloggers, bikers, and more.
Campaign Content Strategy
When considering campaign content, we kept it distinct for male and female influencers.
For male influencers-We created content centered around the theme of getting ready for Durga Puja, self care during festivals etc.
For female influencers-The campaign focused on gifting to husbands, dads, brothers, etc., for Durga Puja.
Sociopuff’s Strategy For The Campaign
Keeping in mind the campaign brief and goals, we reached out to 10 different YouTube influencers in West Bengal based on their content reach, audience size, follower growth, impressions, and engagement rate, after researching with various marketing tools. When reaching out to influencers, we carefully reviewed the data, ensuring their style aligned with the brand's campaign style.
What Were The Final Outcomes Of The Campaign?
Beardo's Durga Puja campaign was a huge success. We achieved 3.5 million video views through 10 different content pieces, with a 15% engagement rate. We also met the campaign's main goal of a 10 paisa CPV (cost-per-view).
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CASE STUDY-2 : mCaffeine
About mCaffeine : Company overview
mCaffeine India's first caffeinated personal care brand. This brand offers a wide range of caffeinated products. mCaffeine is 100% vegan, cruelty-free, and PETA-certified.
mCaffeine’s campaign brief & goal
mCaffine's campaign was about to launch their new products through influencer marketing on the YouTube Shorts platform, aiming to reach a new audience for their brand and to evaluate the potential of shorts for their future promotions.
The main goal of the campaign was to aware the audience about their new skincare launch as well as to expand their reach and increase awareness about their exciting range of caffeinated personal care products.
Sociopuff approach for campaign
Sociopuff came up with a PAN India influencer strategy for this campaign, where We suggested influencer marketing by collaborating with 12 different YouTubers from various languages and regions, like hindi, tamil, bengali, malayalam, telugu, etc and each creating content in their own language. This approach would help them build a stronger connection with regional audiences.
The strategy we had for the campaign
Step 1: Since this campaign was focused on new skincare product launches, we identified skincare influencers who specialize in personal care and skincare advice.
Step 2: We reached out to these YouTubers after researching their content engagement, audience reach, size, and video views using specific marketing tools.
Step 3: We explained the campaign briefly to them and told them to create content in their regional languages.
Step 4: To gauge the success of the campaign, we utilized exclusive promo codes and affiliate links.
Outcome of the campaign
No of YouTubers 12 Total unique contents 12 Total Video Views ~1.5 Million Total Likes More than 1.8 lakhs -
CASE STUDY-3 : Himalaya
About Himalaya ( Company Overview)- Himalaya is an Indian personal care and pharmaceutical company. They cater their products worldwide and were founded in 1930.
Campaign Goal-
Himalaya's campaign goal was to promote the Rose, Turmeric, and Vitamin C Serums through influencer marketing on YouTube
- To reach new audience
- Assess the platform for future promotions
Sociopuff approach for campaign
- Sociopuff proposed a PAN India influencer strategy.
- Suggested to collaborate with 24 different regional YouTubers, both male and female, in various languages.
- Content was created in English, Hindi, Assamese, Tamil, Telegu, Kannada, and more.
Content Strategy
- Identified relevant influencers
- Analyzed engagement and reach
- Briefed them to create regional content
Result
- No Of Youtubers-24
- No Of Contents- 24
- Video Views- 1.59 Million
- Total Likes- +52k
CONCLUSION
If you aim to achieve a strong ROI through influencer marketing in 2025, it is essential to analyze influencer marketing case studies in India. These insights will help you understand Indian digital market trends, consumer demand, and effective strategies—ensuring a data-driven approach rather than relying on guesswork. A well-researched strategy not only strengthens your brand positioning but also enables you to make informed marketing decisions.
For brands looking to launch successful influencer marketing campaigns, we provide end-to-end solutions, including UGC (User Generated Content), affiliate influencer marketing, micro-influencer marketing, and YouTube influencer marketing—ideal for brands seeking exposure on YouTube channels.
Now is the perfect time to leverage industry case studies, refine your strategy, and build a results-driven influencer marketing campaign for your brand.
FAQ
What is influencer marketing with an example?
Influencer marketing involves promoting your brand on social media through an influencer who has a specific audience. They will share your brand’s product with their audience, providing you with reach, engagement, and increased sales.
Example: Sociopuff is an influencer marketing agency in Delhi. They promote their influencer marketing services on social media through influencers to raise brand awareness about their services. This is the process of presenting your brand on social media.
How to start a case study?
- First, find a company you are interested in for a case study.
- Choose a particular campaign of the brand.
- Check the goal and overview of the campaign.
- Analyze the strategy of the campaign.
- Examine the data and determine the final outcome of the campaign.
Thus, you can research, analyze data, and create a case study on influencer marketing.
