44% brands believe in nano creators and 26% brands prefer micro creators in 2025. Brands are now taking a 360-degree change in their influencer marketing game. In India, upcoming Gen Z are going to be the key customers. Gen Z are not like millennials who will fall for any brand's silly marketing gimmicks. Brands need to do a proper background check on the influencers they choose before running any campaign.
Data about influencer marketing in 2025
$32.55B projected global influencer marketing market size in 2025 according to Influencer Marketing Hub.
63.8% brands claim they will partner with creators in 2025.
76.5% marketers have a dedicated budget for influencer marketing.
81.25% brands still claim that influencer marketing is highly effective when it comes to online marketing in 2025.
Strategy for influencer marketing
Gen Z are all over social media, scrolling e-commerce apps like Nykaa, Myntra, and Amazon. Sharing reels with friends through social media is part of the daily lifestyle of a Gen Z. They are vocal and love to share their thoughts and opinions. Brands stuck with old marketing strategies will not get exposure and will not be able to compete with other brands. Influencer marketing is a need in 2025, not a luxury for brand marketing.
If you are looking for a performance-based campaign on YouTube and Instagram, Sociopuff has the expertise with 9 years in the market and has worked with big brands like Mamaearth, Mcaffeine, Hyphen, Honasa Brand, Chemist Play, Beardo, and more.
2025 influencer marketing is all about UGC-based campaigns and affiliate-based strategies. Trust comes from reviews, and UGC is the answer. Before consuming or recommending any product, consumers want to know about it and need proper education. Brands should focus their budget on influencer marketing, deciding what kind of campaign they want to run and through how many creators, before launching any product or during festival sales.
Before making any strategy, the content should be checked very carefully. If a brand is giving permission to influencers to make content by themselves, it should not be ChatGPT-generated content or the same content copied by other creators. Genuine ideas and creativity are the answer to earning trust from your consumers.
Another important point to note: if brands are collaborating with influencers, the collaboration should be long-term. This builds trust because the influencer is promoting the brand consistently in their daily routine, making the audience trust the brand more.
When brands are scouting influencers, they should review the creator’s content carefully. For example, if a brand is cruelty-free, it should collaborate with a vegetarian influencer rather than a non-vegetarian influencer, as this can prevent chaos among the audience.
When brands collaborate with influencers, they should also make contracts that clearly mention terms. For instance, the creator should not suddenly raise their budget the next month if their content performs well. This is a common issue brands face nowadays, and it should be discussed in advance.
If you don’t want to handle these problems and instead want a smooth transition without complications in your influencer relationships, then hiring an influencer marketing agency is the right choice. Agencies not only have expertise but also know how to negotiate and manage potential chaos.
CONCLUSION
Influencer marketing in 2025 without a proper strategy will not bring sales. Brands should stay consistent to get results, running only one campaign in a year or just before a festival will not bring ROI. Consistency is the key. Also, focusing only on one social media platform is not a good strategy. More platform presence means more visibility to your audience. First, know your audience, then run an ROI-based influencer marketing campaign.
FAQ
What does an influencer marketing agency do?
An influencer marketing agency is the middleman between a brand and an influencer. An influencer marketing agency scouts influencers, negotiates budgets, manages campaigns, and sends analytics, basically handling everything when collaborating with a brand. The brand does not need to do the whole process from scouting to negotiating anything.
Can I be an influencer with 5k followers?
Yes, you will be able to. You will come under the category of nano influencers. Nowadays, nano influencers are getting many UGC collaborations from brands.
Which agency manages influencers?
An influencer marketing agency manages influencers. If you are an influencer or want to become one, you can connect with an influencer marketing agency to get more collaborations from brands.
