Indian Gen Z not only shares their favourite products with their inner circle, but they are also conscious when it comes to choosing those products. Why? A report by youth impact organization Yuvaa reveals that 71% of Indian Gen Z consumers prioritize brands that are environmentally friendly, and 63% are more likely to purchase from brands that support social causes.

Did you know? 65% of influencers prefer customized pricing based on campaign requirements. Yes, that’s straight from Sociopuff’s Influencer Marketing Report 2025 – India Edition. Influencer marketing isn’t what it used to be back in 2010—it has evolved massively.

Did You Know? India had 4.06 million influencers in 2024 — a staggering 322% growth since 2000, as reported by The Economic Times. Even more exciting? A joint report by BCG and Snapchat revealed that Gen Z's spending power is projected to reach $860 billion by 2030 and an incredible $2 trillion by 2035.

According to a recent study, by 2030, 70% of brands will prefer long-term collaborations with influencers over one-time campaigns. Interestingly, it’s not just the brands pushing for this shift—influencers are on board too. The 2024 Influencer Marketing Report revealed that 65% of influencers prefer long-term campaign partnerships with brands.

People are increasingly bored with traditional content, making it essential for brands to elevate their marketing strategies. In 2025, employee-generated content (EGC) will play a crucial role in social media strategies.

Small businesses in India are growing rapidly, much like the digital marketing trend. According to the Press Information Bureau (PIB), there were 17,254 startups in India as of December 31, 2023. However, in 2024, this number has surged to over 1.4 lakh.